<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[MarketAPeel]]></title><description><![CDATA[We help brands define their stories and tell them to the marketplace by creating everything from a tweet to a book. ]]></description><link>https://www.marketapeel.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 17 Oct 2026 18:07:56 GMT</lastBuildDate><atom:link href="https://www.marketapeel.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Brand Sovereignty: The Brand Assets Canada Keeps Losing but Does it Matter?]]></title><description><![CDATA[ An investigative series examining Canadian brands shaped by foreign acquisition, private equity extraction, policy failure, and strategic mismanagement. From HBC to Crown Royal to MEC, here is what brand sovereignty means, and what it costs when we lose it.]]></description><link>https://www.marketapeel.com/post/brand-sovereignty-the-brand-assets-canada-keeps-losing-but-does-it-matter</link><guid isPermaLink="false">6a3476194ee6c699ede683e4</guid><category><![CDATA[Brand Storytelling ]]></category><pubDate>Thu, 18 Jun 2026 23:29:36 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_d6c13455f49e452998e04e2204447c19~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[Is SEO Dead? What Brands Need to Know About Traffic in the Age of AI GEO]]></title><description><![CDATA[Did AI kill SEO, are all the websites dead. Are they all going to be modern day ghost towns? let's look at AI and if it will steal content without giving back or will be a partnership.]]></description><link>https://www.marketapeel.com/post/is-seo-dead-what-businesses-need-to-know-about-getting-traffic-in-the-age-of-ai</link><guid isPermaLink="false">6a03f01a68a3e7adcb144dde</guid><category><![CDATA[Search Marketing]]></category><pubDate>Sat, 09 May 2026 05:25:11 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/nsplsh_3e94fc38f9a84b09b97db04c02a5f0a9~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[Conquer Sunday Night Anxiety With Simple Steps for a Stress-Free Week]]></title><description><![CDATA[Photo via Pexels For solo founders, freelancers, and small-team business owners, the Sunday Scaries often show up as a tight chest, a racing mind, or a restless loop of unfinished tasks the moment the weekend quiets down. This mix of workweek anxiety and pre-work stress can feel personal, but it’s a common strain on entrepreneur mental health when the business lives in the same headspace as home. The core tension is real: Mondays demand leadership and decisions, while Sundays are supposed to...]]></description><link>https://www.marketapeel.com/post/conquer-sunday-night-anxiety-with-simple-steps-for-a-stress-free-week</link><guid isPermaLink="false">6aa88f30f448a9cd17bc9114</guid><pubDate>Tue, 15 Sep 2026 00:23:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/1e9354_1cf763dc6d604b769b2577f45fbbf410~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>hbauer34</dc:creator></item><item><title><![CDATA[Canadian Dominic Barton Understood Thought Leadership is a Business Strategy]]></title><description><![CDATA[Dominic Barton understands thought leadership is a business strategy.]]></description><link>https://www.marketapeel.com/post/canadian-dominic-barton-understood-thought-leadership-is-a-business-strategy</link><guid isPermaLink="false">6a987d7d473d9678fee1444a</guid><pubDate>Wed, 02 Sep 2026 19:53:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_2171f2fafaa6452e9056d933db83d46e~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[Alcan: Canada Built It, The World Bought It, and We Called It a Net Benefit]]></title><description><![CDATA[The name was Alcan.Aluminium ]]></description><link>https://www.marketapeel.com/post/alcan-canada-built-it-the-world-bought-it-and-we-called-it-a-net-benefit</link><guid isPermaLink="false">6a988525ac46fc7946e77c6e</guid><pubDate>Fri, 28 Aug 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_efc328549d4a4af1849a1de3eaae810a~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[Creative Solutions: What Canadian Businesses Are Doing in the Trade War]]></title><description><![CDATA[Companies had Plan for Trade War ]]></description><link>https://www.marketapeel.com/post/creative-solutions-what-canadian-businesses-are-doing-in-the-trade-war</link><guid isPermaLink="false">6a987f1ac44e302e1506521e</guid><pubDate>Thu, 27 Aug 2026 20:01:55 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_0ae98b27e9cc4323b5eef5d192315271~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[Western Forest Products is Building the Future Forestry Industry in BC.]]></title><description><![CDATA[A Douglas Fir glulam beam, forty feet long, holding up the roof of a mass timber building somewhere in North America. The tree it came from grew on the BC coast. It was felled on the BC coast. It was kiln dried on the BC coast before it crossed the border into Washington State, where WFP's glulam facilities glued it, shaped it, and sold it as a finished engineered beam. Western Forest Products | Mass Timber is not running away. They are not abandoning their BC mills, employees, or partners....]]></description><link>https://www.marketapeel.com/post/western-forest-products-is-building-the-future-forestry-industry-in-bc</link><guid isPermaLink="false">6a8f63cc6e0678c59a50418f</guid><pubDate>Wed, 26 Aug 2026 22:11:14 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_b1d5695267bc415c8cd996836ffccf32~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[Chapman's Ice Cream Made a $200 Million Bet on Canadians, Will it Pay?]]></title><description><![CDATA[Chapman's Ice Cream moved towards what Canadians wanted right away. The family sat down with each other, made three decisions in quick succession, and then told Canadians what they'd decided. Chapman's did not profit from Canadian patriotism. This is a story about what happens when a business decides its own margin is less important than Canadians ability to afford ice cream when everything else is gets expensive.]]></description><link>https://www.marketapeel.com/post/chapman-s-ice-cream-made-a-200-million-bet-on-canadians-will-it-pay</link><guid isPermaLink="false">6a8f64ebd2a5268a5fb6cb56</guid><pubDate>Tue, 25 Aug 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_ed4f24bf24864ec7aef6c7a588af2952~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[TMX: Why Canada Owns a Pipeline Company]]></title><description><![CDATA[Kinder Morgan did not walk away from Trans Mountain because it was unprofitable. It walked away because it was trapped by political forces making it too expensive and difficult.

]]></description><link>https://www.marketapeel.com/post/tmx-why-canada-owns-a-pipeline-company</link><guid isPermaLink="false">6a8f671610c1d906181c028b</guid><pubDate>Sat, 22 Aug 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_4e93fa6d215641de9d8b7972788c0a87~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[Canada Mining's Moment is Here, What the Capital Investment is Signalling.]]></title><description><![CDATA[Canada sits on one of the most significant mineral endowments on earth. Nickel, copper, cobalt, lithium, graphite, gold, uranium, chromite, palladium. The list reads like a procurement list for every technology the next thirty years will require, from EV batteries to defence systems to AI data centre infrastructure. What Canada did not always have is a federal government willing to treat mining as a strategic priority rather than an environmental regulatory problem to manage.]]></description><link>https://www.marketapeel.com/post/canada-mining-s-moment-is-here-what-the-capital-investment-is-signalling</link><guid isPermaLink="false">6a7686fd421979b2d972be67</guid><pubDate>Fri, 03 Jul 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_fa8cdc23d8de407983f784153824330c~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[Where Canada's Pension Plan Invests Your Contributions and why it's Not in Canada]]></title><description><![CDATA[Canada Pension Plan Investments Board is one of the most sophisticated active investors in the world, managing approximately 85% of its assets in-house through teams with direct investment mandates.]]></description><link>https://www.marketapeel.com/post/where-canada-s-pension-plan-invests-your-contributions-and-why-it-s-not-in-canada</link><guid isPermaLink="false">6a7685522dc76a37da3f975a</guid><pubDate>Thu, 02 Jul 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_9d4174be87e64a75a59f21f39c74bbb3~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[Hockey Night in Canada: What Happens When the Platform Outgrows the Brand It Built]]></title><description><![CDATA[CBC and Rogers Sportsnet issued a joint statement, NHL is off CBC and living behind a paywall. But does that mean Hockey Night in Canada is Over?]]></description><link>https://www.marketapeel.com/post/hockey-night-in-canada-what-happens-when-the-platform-outgrows-the-brand-it-built</link><guid isPermaLink="false">6a399c04bc774dc6e46ef672</guid><pubDate>Mon, 22 Jun 2026 20:35:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_4414717336884f31a82bb68c4cb699d8~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[The Edmonton Oilers and the Price of Brand Sovereignty ]]></title><description><![CDATA[The Oilers were never a brand Edmonton adopted. The fans made them and they believed they owned them not the owner.]]></description><link>https://www.marketapeel.com/post/the-edmonton-oilers-and-the-price-of-brand-sovereignty</link><guid isPermaLink="false">6a36f30091a8121cb984d35e</guid><pubDate>Sat, 20 Jun 2026 21:02:16 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_72866bd952b44b5d8f371d0f836336a8~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[The RONA Story: "Truly Canadian" Again. Will the Contractors Walk Back In?]]></title><description><![CDATA[by Shannon Peel | Brand Narrative Builder This is the story of RONA, a brand born out of defiance, built through decades of trust, stripped of its identity by a US giant, and is now trying to remember what made it matter to Canadian shoppers in the first place. Pull up a chair. It Started as a Fight The year was 1939. A group of roughly 30 independent hardware store owners in Quebec were being squeezed by a monopoly that controlled their access to supplies. They had two choices: compete alone...]]></description><link>https://www.marketapeel.com/post/the-rona-story-truly-canadian-no-longer-true-nor-canadian</link><guid isPermaLink="false">6a274881750b8b39abbec043</guid><category><![CDATA[Brand Stories]]></category><pubDate>Sat, 20 Jun 2026 04:52:35 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_a41554c2b6064e46aa5e2ae1ffa34ddd~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[WestJet Changed the Brand Promise, They Forgot to tell their Customers]]></title><description><![CDATA[Western Canadians loved WestJet. but then WestJet changed the brand promise and customers noticed. This is the story of how WestJet became just another airline after it had been a spectacular one.]]></description><link>https://www.marketapeel.com/post/westjet-changed-the-brand-promise-they-forgot-to-tell-their-customers</link><guid isPermaLink="false">6a3461844ee6c699ede64146</guid><pubDate>Thu, 18 Jun 2026 22:03:13 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_7a5c6c4c1d014cdca02ecfb308208430~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[Slack: When You Grow So Big the Sharks Come for You]]></title><description><![CDATA[The trouble with building something people love is that larger, better-resourced companies notice. And Microsoft noticed.

]]></description><link>https://www.marketapeel.com/post/slack-when-you-grow-so-big-the-sharks-come-for-you</link><guid isPermaLink="false">6a264c2d21d97bda36222010</guid><category><![CDATA[Brand Stories]]></category><pubDate>Wed, 10 Jun 2026 04:03:15 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_773def814573429aa036bb0ec2d8eaef~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[The MEC Story: What Happens When a Brand gets a Second Chance]]></title><description><![CDATA[Every brand has a story. The best ones start with a problem, a purpose, and people who care deeply about both. Mountain Equipment Co-op had all three. What happened next is a masterclass in what goes wrong when a brand drifts from its identity, and what it takes to find its way back.]]></description><link>https://www.marketapeel.com/post/the-mec-story-what-happens-when-a-brand-gets-a-second-chance</link><guid isPermaLink="false">6a263b782a2229e8e5a9a25d</guid><category><![CDATA[Brand Stories]]></category><pubDate>Mon, 08 Jun 2026 03:49:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_ed4202f9e74747fd86ff29088fe20395~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[Why Future Shop had No Future once Best Buy Bought it]]></title><description><![CDATA[The story of Future Shop is a story about a scrappy Canadian brand built from scratch by an Iranian immigrant, sold to its biggest incoming competitor at what looked like a moment of strength, and then slowly absorbed until it ceased to exist. The central question this article examines: Was selling to a U.S. competitor the act that killed the Canadian brand? And if so, could Canadian law have stopped it, and should it have?]]></description><link>https://www.marketapeel.com/post/why-future-shop-had-no-future-once-best-buy-bought-it</link><guid isPermaLink="false">6a25ce89bcf454bfefd94a34</guid><category><![CDATA[Brand Stories]]></category><pubDate>Sun, 07 Jun 2026 22:40:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_698b40446ff6438dad2ce87ed2fe9576~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[Is Tim Hortons Still a Canadian Icon?]]></title><description><![CDATA[When Wendy's International acquired Tim Hortons. Tim Hortons never claimed to be Canada's coffee brand of choice.  Then Wendy's changed the Brand story and created Brand Sovereignty]]></description><link>https://www.marketapeel.com/post/is-tim-hortons-still-a-canadian-icon</link><guid isPermaLink="false">6a21177a800e2e1c2bb673e2</guid><pubDate>Thu, 04 Jun 2026 18:46:01 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_700fc9c87e2b4b6ea55a3ef8750ab988~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item><item><title><![CDATA[How an American Bankrupted the Hudson Bay Company ]]></title><description><![CDATA[The Bay covered everything. Hatch, match, dispatch. Then it's brand sovereignty was destroyed when an american funnelled off its wealth]]></description><link>https://www.marketapeel.com/post/how-an-american-bankrupted-the-hudson-bay-company</link><guid isPermaLink="false">6a378c6bbfacb36e35442736</guid><category><![CDATA[Brand Stories]]></category><pubDate>Wed, 03 Jun 2026 07:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f33fba_1ab67eb92dd4464d9514cee79b56b9a1~mv2.png/v1/fit/w_1000,h_600,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Shannon Peel</dc:creator></item></channel></rss>