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Join date: Nov 16, 2018
About
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I am a content creator, writer, and brand storyteller. I help professionals and businesses define their brand story, design the platforms, and create content to their story to the marketplace. I publish a magazine called APeeling full of real stories by real people with real solutions to life and work.
https://www.marketapeel.agency
778 - 839 - 0521
shannon@shannonpeel.com
Posts (194)
Jun 22, 2026 ∙ 12 min
Hockey Night in Canada: What Happens When the Platform Outgrows the Brand It Built
CBC and Rogers Sportsnet issued a joint statement, NHL is off CBC and living behind a paywall. But does that mean Hockey Night in Canada is Over?
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Jun 20, 2026 ∙ 12 min
The Edmonton Oilers and the Price of Brand Sovereignty
The Oilers were never a brand Edmonton adopted. The fans made them and they believed they owned them not the owner.
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Jun 20, 2026 ∙ 13 min
The RONA Story: "Truly Canadian" Again. Will the Contractors Walk Back In?
by Shannon Peel | Brand Narrative Builder This is the story of RONA, a brand born out of defiance, built through decades of trust, stripped of its identity by a US giant, and is now trying to remember what made it matter to Canadian shoppers in the first place. Pull up a chair. It Started as a Fight The year was 1939. A group of roughly 30 independent hardware store owners in Quebec were being squeezed by a monopoly that controlled their access to supplies. They had two choices: compete alone...
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Shannon Peel
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