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UnPeeled
Ideas, research, and analysis on brand narrative, communications strategy, AI-era marketing, and the stories that shape how organizations and industries are understood.
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Why BC’s Forest Industry Was Already Dying Before Trump Showed Up
Trump's tariffs on the BC forestry industry is not the only reason for the crisis, it's not even the main reason mills are closing. The BC forestry industry is under pressure from decades of compounding damage. It's time we understood the larger problem to see if this industry can be saved.
Shannon Peel
May 1457 min read


Choosing to be a Designer Brand Story
Ari Krzyzek chose to be a designer and helps brands get the clarity they need to create converting websites using UX and design.
Shannon Peel
Apr 25, 20222 min read


How to Structure a Brand Story
Storytelling is an art.tories make you memorable and they actually create empathy in the listener. For interviews we can also practice stori
Shannon Peel
Feb 26, 20222 min read


Meet Tammy Boljuncic Insurance Advisor
Tammy Boljuncic is passionate about insurance because it provides families with security and peace of mind.
Shannon Peel
Dec 11, 20213 min read


Hiring the Right People is an Emotional Skill
It takes emotional intelligence to make good hiring decisions. Listening, understanding emotions, and knowing how to make a decision
APeeling Guest Contributor
Nov 30, 20214 min read


Staying true to His Brand Values: Jordan Uytterhagen
When Jordan Utterhagen started Cadence Solutions, he stayed true to his values and his brand story reflects his dedication to hardwork and e
Shannon Peel
Apr 8, 20216 min read


Vancouver Artist Emilie Fantuz
Emilie Fantuz has built a life and career from the moments that most bring her joy—everyday beauty.
APeeling Guest Contributor
Mar 25, 20212 min read


Journalists as Brand Storytellers
The marketing shift to storytelling means corporate journalism will become a significant new career path.
APeeling Guest Contributor
Mar 4, 20213 min read


Everyone is a CEO at Work
Anthony Gruppo, former CEO of Marsh McLennan in NY and CEO of Marsh Commercial in London, UK explains why everyone is a CEO at work
Anthony Gruppo
Feb 1, 202110 min read


How to be a Digital Nomad
Is the laptop lifestyle for you?
Let’s dig a bit deeper to make sure you are on the right path. This probably goes without saying, but peo
APeeling Guest Contributor
Jan 25, 202110 min read


Meet the Realtor: Colleen Shorter
Colleen loves Real Estate it’s more than a career, it’s a passion she has enjoyed for 16 years. She likes to help those who need her...
Shannon Peel
Jan 16, 20214 min read


How to Succeed as an Immigrant
As it is with most immigrants, the first months in Canada were hard for my family.
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Jan 11, 20217 min read


Word Defined: What is an Entrepreneur?
What is an entrepreneur? Defining the word to understand what an entrepreneur is and what it takes to be on the entrepreneurial journey.
Shannon Peel
Nov 9, 202013 min read


Print That Persists
Now is the time to use print to the advantage of your business to solve the riddle of how to stay connected with customers.
APeeling Guest Contributor
Oct 19, 20203 min read


When Opportunity Happens
If you want to be valuable to the company you work for, be valuable to yourself. Put on the correct uniform, be it a suit or work boots and
Anthony Gruppo
Mar 17, 20204 min read


Professionalism and Emotions Don't Mix?
Can we be emotional and professional at the same time? Emotions good and bad can result in less professionalism and respect in the workplace
Shannon Peel
Nov 27, 201916 min read


How I Became A Professional JailBreaker
In the words of a previous client: “Monika broke me out of jail." Yes, it’s true. I help people get out of jail.
Shannon Peel
Nov 26, 20194 min read
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