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UnPeeled
Ideas, research, and analysis on brand narrative, communications strategy, AI-era marketing, and the stories that shape how organizations and industries are understood.
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Is AI Killing SEO Jobs or Changing Them?
The conversation has been swirling through every marketing Slack channel, LinkedIn post, and conference hallway for the past two years: AI is coming for SEO jobs. The tools are writing the content. The algorithms are choosing the keywords. The platforms are generating the reports. What exactly is left for a human being to do?
Shannon Peel
May 1619 min read


Why BC’s Forest Industry Was Already Dying Before Trump Showed Up
Trump's tariffs on the BC forestry industry is not the only reason for the crisis, it's not even the main reason mills are closing. The BC forestry industry is under pressure from decades of compounding damage. It's time we understood the larger problem to see if this industry can be saved.
Shannon Peel
May 1457 min read


Getting Started with Equity at Work
What is Equity at Work? We’re talking about equal opportunity within the workplace to engage, participate, be recognized, and more. Many...

Katie McLaughlin
Mar 10, 20234 min read


Get a Personal Brand to Get Hired
Looking for work? Want to go up the corporate ladder? Click to find advice, stories, and tips to help you stand out from the crowd
Shannon Peel
Apr 8, 20228 min read


How to Structure a Brand Story
Storytelling is an art.tories make you memorable and they actually create empathy in the listener. For interviews we can also practice stori
Shannon Peel
Feb 26, 20222 min read


Land the Dream Job with a Brand Story
I talked with Michelle Enjoli about her career as a New York City morning show TV producer, digital marketer for Mercedes, and Career Coach
Shannon Peel
Feb 15, 20226 min read


The Definition of "Thought Leadership"
The definition of thought leadership has changed during the digital age. When positioning clients as thought leaders, clarity matters.
Shannon Peel
Jan 9, 20229 min read


Meet Tammy Boljuncic Insurance Advisor
Tammy Boljuncic is passionate about insurance because it provides families with security and peace of mind.
Shannon Peel
Dec 11, 20213 min read


Why Most Realtors® Fail to Differentiate and How Brand Storytelling Positioning Fixes It
Discover ways for Realtors® to excel in brand storytelling to create brand curb appeal in the real estate marketplace.
Shannon Peel
Dec 8, 202113 min read


Hiring the Right People is an Emotional Skill
It takes emotional intelligence to make good hiring decisions. Listening, understanding emotions, and knowing how to make a decision
APeeling Guest Contributor
Nov 30, 20214 min read


Vancouver Artist Emilie Fantuz
Emilie Fantuz has built a life and career from the moments that most bring her joy—everyday beauty.
APeeling Guest Contributor
Mar 25, 20212 min read


Journalists as Brand Storytellers
The marketing shift to storytelling means corporate journalism will become a significant new career path.
APeeling Guest Contributor
Mar 4, 20213 min read


Everyone is a CEO at Work
Anthony Gruppo, former CEO of Marsh McLennan in NY and CEO of Marsh Commercial in London, UK explains why everyone is a CEO at work
Anthony Gruppo
Feb 1, 202110 min read


How to be a Digital Nomad
Is the laptop lifestyle for you?
Let’s dig a bit deeper to make sure you are on the right path. This probably goes without saying, but peo
APeeling Guest Contributor
Jan 25, 202110 min read


Meet the Realtor: Colleen Shorter
Colleen loves Real Estate it’s more than a career, it’s a passion she has enjoyed for 16 years. She likes to help those who need her...
Shannon Peel
Jan 16, 20214 min read


Word Defined: What is an Entrepreneur?
What is an entrepreneur? Defining the word to understand what an entrepreneur is and what it takes to be on the entrepreneurial journey.
Shannon Peel
Nov 9, 202013 min read


Print That Persists
Now is the time to use print to the advantage of your business to solve the riddle of how to stay connected with customers.
APeeling Guest Contributor
Oct 19, 20203 min read


Why I am an Entrepreneur
Vanya Wryter shares her entrepreneurial journey story with the readers of APeeling Digital Magazine
APeeling Guest Contributor
Sep 15, 20203 min read


Business Pivot During Covid-19
As part of the very earliest of millennials I had the opportunity to walk into kindergarten the same year the PAC bought two 7.5” floppy dis
APeeling Guest Contributor
Aug 11, 20207 min read


Drowning in a Sea of Faces
Find out how drowning three times lead to discovering how to overcome our fears, especially when it comes to networking.
APeeling Guest Contributor
Jul 30, 20205 min read
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