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UnPeeled
Ideas, research, and analysis on brand narrative, communications strategy, AI-era marketing, and the stories that shape how organizations and industries are understood.
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How to Combat Fear and Find Opportunity When Media Scares You
The news is designed to make you afraid. That is not a conspiracy theory, it is a business model.
Researchers at the University of Michigan analyzed over 105,000 variations of news headlines generating more than 370 million impressions and found that for every additional negative word in a headline, the click-through rate increased by 2.3%. Positive words had the opposite effect, each one decreased clicks by 1%. Fear sells. Outrage sells. Anxiety keeps people coming back
Shannon Peel
May 1511 min read


Getting Started with Equity at Work
What is Equity at Work? We’re talking about equal opportunity within the workplace to engage, participate, be recognized, and more. Many...

Katie McLaughlin
Mar 10, 20234 min read


The Art of Standing Out With Interviews
I wanted to focus specifically on how interviews can help you stand out with audiences and build credibility.

Lilian
Jan 15, 20232 min read


Elon Musk Buying Twitter Changes What?
Social Media platforms have people talking about the future of Twitter and some folks have already jumped ship. Is the privatization of Twit
Shannon Peel
Apr 26, 202217 min read


Business Leaders do the Right Thing
Who are the best business leaders we should be paying attention to and why. These businesses put people before profits.
Shannon Peel
Apr 23, 202213 min read


Hiring the Right People is an Emotional Skill
It takes emotional intelligence to make good hiring decisions. Listening, understanding emotions, and knowing how to make a decision
APeeling Guest Contributor
Nov 30, 20214 min read


Bob Burg Reviews the Book Death By BS
Bob Burg gives the book Death by BS: Navigating your Blind Spots to become a better leader by Likky Lavji, an outstanding testimonial.
Shannon Peel
May 5, 20212 min read


Staying true to His Brand Values: Jordan Uytterhagen
When Jordan Utterhagen started Cadence Solutions, he stayed true to his values and his brand story reflects his dedication to hardwork and e
Shannon Peel
Apr 8, 20216 min read


Why Leaders need Candor
By Shakeel Bharmal as seen in APeeling I spend a lot of time speaking with leaders at different stages of their careers, across...
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Apr 1, 20213 min read


Understanding Your Opposite
As seen in APeeling in January Communication Between Opposites They say opposites attract. The problems start when opposites start...
Likky Lavji
Mar 29, 20214 min read


How to Stop Criticizing People
If you criticize their work constantly, you are setting the tone of the group to be one of criticism and blame.
Likky Lavji
Mar 11, 20214 min read


Own it! Own your Position at Work
Owning it is a mindset that says, if something goes wrong and others are at a disadvantage, you own the outcome of your work.
Anthony Gruppo
Mar 1, 20214 min read


Cognitive Biases and Blind Spots
We all have blind spots, which cause us to behave in ways others interpret differently than we intended and in response they behave in ways
Likky Lavji
Feb 15, 20214 min read


Leading in Crisis with Character
It is time to put leadership character at the top of our list of priorities for individual and organizational development.
Shannon Peel
Feb 11, 20214 min read


Everyone is a CEO at Work
Anthony Gruppo, former CEO of Marsh McLennan in NY and CEO of Marsh Commercial in London, UK explains why everyone is a CEO at work
Anthony Gruppo
Feb 1, 202110 min read


Conflict is Normal, 'Til it's Not
Conflict. Avoid it, Embrace it, or Manage it? Conflict is a normal and natural occurrence of interacting with one another. The cost of...
Likky Lavji
Jan 21, 20213 min read


Word Defined: What is Accountability?
Accountability is when you can trust people to deliver on a project or a commitment when they said they would.
Likky Lavji
Jan 5, 20214 min read


People Pleaser to Leader
Go from being in ineffective leader to an effective leader by changing how you please others.
APeeling Guest Contributor
Oct 19, 20203 min read


Why Use Positive Language
Scotty Schindler explains why Use positive statements and comments as it really matters what people hear. Your words are your smile in your
APeeling Guest Contributor
Sep 22, 20202 min read


Your Why is Important to Your Brand Story
Brand Storytelling starts by knowing your why, values, and purpose. Tell better stories to your customers by starting with your why.
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Sep 1, 20203 min read
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