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UnPeeled
Ideas, research, and analysis on brand narrative, communications strategy, AI-era marketing, and the stories that shape how organizations and industries are understood.
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SEO for Brand Storytelling
What I learned about SEO when creating content to rank for Brand Storytelling on Google. Theres more to SEO than keywords and backlinks
Shannon Peel
Mar 2127 min read


Marketing Emails that Sell Guide
60-80% open rates are possible in B2B email marketing. Shannon Peel shares the system, benchmarks, tools, and copy strategies that turn opens into clicks and clicks into clients.
Email marketing is an important part of a brand’s marketing strategy to keep leads and customers informed about your story and to drive sale
Shannon Peel
Mar 621 min read


Digital Marketing Funnel
Build your digital footprint using a digital marketing map so your brand story will guide people from awareness to advocacy without gaps
Shannon Peel
Jun 13, 202214 min read


How can I Get Noticed by People on Social Media?
Want to get noticed on social media to build a following. Here are some tips to help you build your community
Shannon Peel
Jun 10, 20224 min read


What is the Definition of Brand?
Brand is the image, voice, mask, reputation, personality, persona and more of a company. I asked experts and business owners to define brand
Shannon Peel
Jun 6, 20224 min read


Why Tell a Brand Story?
Tell a brand story to get noticed in the marketplace, to connect your customer to your brand, and show which decision is the best one - You
Shannon Peel
Jun 3, 20227 min read


Why People Follow Podcasts
Why do people follow some podcasts and drop others? I asked and received over 30 responses. Find out what audiences want in a podcast
Shannon Peel
Jun 1, 202210 min read


The SEO Guide for SMEs:
It is more advantageous to have less traffic that will stick around, explore, and convert by completing the transaction.
Shannon Peel
Jan 30, 202217 min read


Why Be an Entrepreneur?
Entrepreneurs share their thoughts about their entrepreneurial journeys for readers of the APeeling Digital Magazine
Shannon Peel
Jul 22, 20207 min read


Tips & Tricks for the Overwhelmed
Ever feel overwhelmed? Stressed? Pressured? Many businesspeople do. Here are some tips and tricks that businesswomen use to combat stress
Shannon Peel
Jul 2, 20207 min read
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