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UnPeeled
Ideas, research, and analysis on brand narrative, communications strategy, AI-era marketing, and the stories that shape how organizations and industries are understood.
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Getting Started with Equity at Work
What is Equity at Work? We’re talking about equal opportunity within the workplace to engage, participate, be recognized, and more. Many...
Katie McLaughlin
Mar 10, 20234 min read
Elon Musk Buying Twitter Changes What?
Social Media platforms have people talking about the future of Twitter and some folks have already jumped ship. Is the privatization of Twit
Shannon Peel
Apr 26, 202217 min read
Cameron Chell on How to Do the Impossible
Cameron Chell's inspirational life story is about how to achieve the impossible. An entrepreneur's come back story to lead and mentor othe
Shannon Peel
Dec 18, 202117 min read
Staying true to His Brand Values: Jordan Uytterhagen
When Jordan Utterhagen started Cadence Solutions, he stayed true to his values and his brand story reflects his dedication to hardwork and e
Shannon Peel
Apr 8, 20216 min read
How to Succeed as an Immigrant
As it is with most immigrants, the first months in Canada were hard for my family.
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Jan 11, 20217 min read
Word Defined: What is an Entrepreneur?
What is an entrepreneur? Defining the word to understand what an entrepreneur is and what it takes to be on the entrepreneurial journey.
Shannon Peel
Nov 9, 202013 min read
Why I am an Entrepreneur
Vanya Wryter shares her entrepreneurial journey story with the readers of APeeling Digital Magazine
APeeling Guest Contributor
Sep 15, 20203 min read
Your Why is Important to Your Brand Story
Brand Storytelling starts by knowing your why, values, and purpose. Tell better stories to your customers by starting with your why.
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Sep 1, 20203 min read
The Inconvenient Truth
“I was so busy the first part of 2020, I didn’t realize what was going on in the world. When I finally looked up from my computer screen, t
Shannon Peel
Aug 18, 20206 min read
Business Pivot During Covid-19
As part of the very earliest of millennials I had the opportunity to walk into kindergarten the same year the PAC bought two 7.5” floppy dis
APeeling Guest Contributor
Aug 11, 20207 min read
Why Be an Entrepreneur?
Entrepreneurs share their thoughts about their entrepreneurial journeys for readers of the APeeling Digital Magazine
Shannon Peel
Jul 22, 20207 min read
A “Magic Pill” Changed my Life
Karen Angelucci shares her story about discovering the magic pill that changed her life and her career, while enhancing her health
APeeling Guest Contributor
Jul 16, 20207 min read
Tips & Tricks for the Overwhelmed
Ever feel overwhelmed? Stressed? Pressured? Many businesspeople do. Here are some tips and tricks that businesswomen use to combat stress
Shannon Peel
Jul 2, 20207 min read
7 Steps to Starting a Business
After working with thousands of businesses over a thirty-five-year career as a CPA, I’ve found most people wind up wasting money
APeeling Guest Contributor
Jun 2, 20205 min read
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