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UnPeeled
Ideas, research, and analysis on brand narrative, communications strategy, AI-era marketing, and the stories that shape how organizations and industries are understood.
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Canada's Investment Crisis: Five Governments Over Thirty Years Watched the Money Leave
Shannon Peel | Narrative Strategist | Founder, MarketAPeel* Canada is technically in a recession. Two consecutive quarters of negative annualized GDP growth, minus one percent in Q4 2025 and minus 0.1 percent in Q1 2026. Politicians are arguing about who caused it. Economists are arguing about whether it even qualifies as a real recession. The problem is Canadians Investing outside of Canada The GDP number is a lagging indicator. It tells you what already happened. The number
Shannon Peel
Jun 213 min read


Crown Royal: Crafted for a King, Abandoned by a Corporation, and the Trade War That Gave Them Cover
The trade war did not cause Diageo to abandon Crown Royal's Canadian manufacturing. The internal decisions were made two years before the first tariff. Here is the full story — from Samuel Bronfman's 600 blends to the empty field in Lambton County.
Shannon Peel
May 3118 min read


What If There Is No Canada-US Trade Deal? The CUSMA Reality Every Canadian Business Needs to Understand
CUSMA, the Canada-United States-Mexico Agreement, is now heading into its mandatory July 2026 review. This is the question on every Canadian business leader's mind:What happens if talks fall apart? Does CUSMA end? Can Trump pull the plug unilaterally? And what does that mean for Canadian businesses?
Shannon Peel
May 178 min read


Why BC’s Forest Industry Was Already Dying Before Trump Showed Up
Trump's tariffs on the BC forestry industry is not the only reason for the crisis, it's not even the main reason mills are closing. The BC forestry industry is under pressure from decades of compounding damage. It's time we understood the larger problem to see if this industry can be saved.
Shannon Peel
May 1457 min read
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