UnPeeled

What I learned about SEO when creating content to rank for Brand Storytelling on Google. Theres more to SEO than keywords and backlinks

Guest Blogger H Bauer For small business owners, it’s frustrating when solid products and hard work still don’t translate into steady interest or repeat customers. The challenge is often a quiet one: brand momentum fades when a business looks or sounds slightly out of date, inconsistent, or unclear, and customer engagement slips without an obvious reason. That’s where brand refresh strategies matter, because the business branding importance isn’t about aesthetics, it’s about

60-80% open rates are possible in B2B email marketing. Shannon Peel shares the system, benchmarks, tools, and copy strategies that turn opens into clicks and clicks into clients. Email marketing is an important part of a brand’s marketing strategy to keep leads and customers informed about your story and to drive sale

How to Succeed on Social Media in 2026 Engagement is still the secret sauce of social media success. If your goal is to connect with your ideal customers, it’s not enough to post and hope they notice you—you need to show up in the right conversations, add value, and get noticed. This guide focuses on practical ways to engage with your audience, build your brand, and turn followers into customers. Give People a Reason to Follow Your Story Your audience wants a story they can r

Brand Storytelling is the narrative storytellers tell the marketplace about a brand / company / person Discover how to tell your brand story

Telling a Brand Story is not as difficult as it looks. Discover how to tell your brand story using a storytelling technique.

Becoming a paid keynote speaker is not only exciting—it can be incredibly rewarding. Whether you want to inspire audiences, share industry insights, or motivate teams, the path to paid speaking engagements requires expertise, strategic branding, and smart networking. Follow these steps to establish yourself as a sought-after speaker. 1. Define Your Expertise & Niche To stand out, you need a clear niche. Identify a topic that matches your experience, knowledge, and passion—som

Case Study about the APeeling virtual summit a virtual summit full funnel marketing system to increase audience engagement with a structured follow up system

Canadian Businesses to Diversify ExportsThe federal government has done its part. Carney has signed trade agreements, launched export programs, sent trade missions to Asia, signed energy deals with Europe, and opened doors with markets that Canadian businesses have barely glanced. Now it is up to Canadian businesses to walk through them.

When you're starting from scratch, branding is one of those things that feels both obvious and oddly mysterious. You know you need a logo. You’ve probably picked some colors. Maybe even bought a domain name that almost matches your business. But here’s the real truth: branding isn’t about how you look—it’s about how you make people feel the moment they meet you, read about you, or walk through your door. For new small business owners, branding isn’t a step you check off. It’s

, three significant announcements came out of Ontario that barely made a ripple in the doom-and-gloom news cycle, but carry real implications for workers, businesses, and anyone paying attention to where the jobs and contracts will be.

Explainer videos are powerful tools for capturing attention, simplifying complex concepts, and increasing conversion rates. Whether...

Carney and Trump have signalled that a comprehensive Canada-US trade agreement is unlikely to materialize in time. Trump told reporters outside the White House that Canada "could be one where there's just a tariff, not really a negotiation." Carney, for his part, has said he will only accept a fair deal — and has been clear that no deal is better than a bad one.

the Canadian Business opportunity is there, but it requires you to do the reading, ask the questions, and reach out to the right people. Call the associations. Go for coffee with someone who works in the industry. Talk to your MP about what programs are available.

The quarterly reports are telling us we are living in a partly artificial economy right now. The real signals will become clearer in Q3 and Q4. Until then, the most useful thing you can do is: Know which direction your product or service moves in a tightening versus expanding market. Identify which publicly traded companies match that direction based on their actual financial results. Study what story those companies are telling and where the gaps are.

Podcasting is a popular medium and a profitable one for a few.

The internet has made life easier in countless ways, but it has also opened the door for scammers and cybercriminals to target...

Podcasting has undergone a significant transformation in recent years, with video podcasting emerging as one of the most impactful...

Sustainability isn’t just a buzzword—it’s a business imperative. With 78% of consumers feeling that sustainability is important,...

Turning casual browsers into loyal customers is crucial for any e-commerce business. One powerful way we can achieve this is through...