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UnPeeled
Ideas, research, and analysis on brand narrative, communications strategy, AI-era marketing, and the stories that shape how organizations and industries are understood.
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SEO for Brand Storytelling
What I learned about SEO when creating content to rank for Brand Storytelling on Google. Theres more to SEO than keywords and backlinks
Shannon Peel
Mar 2127 min read
How to tell a Brand Story
Telling a Brand Story is not as difficult as it looks. Discover how to tell your brand story using a storytelling technique.
Shannon Peel
Feb 2010 min read
The ABCs of Effective Brand Marketing and Storytelling
explore the fundamental principles of brand marketing and storytelling, highlighting key strategies that can elevate your marketing efforts
Shannon Peel
Aug 1, 20234 min read
How to Use Storyboards to Up Your MarketingGame
Storyboarding improves your content marketing results - find out how and discover tools to raise your engagement and conversion rates
Shannon Peel
Dec 19, 20222 min read
A Content Marketing Ghost Writer
Erik Deckers is a content marketing ghost writer who helps B2B companies get found on Google organically by creating SEO content
Shannon Peel
Apr 26, 20226 min read
How to Structure a Brand Story
Storytelling is an art.tories make you memorable and they actually create empathy in the listener. For interviews we can also practice stori
Shannon Peel
Feb 26, 20222 min read
The SEO Guide for SMEs:
It is more advantageous to have less traffic that will stick around, explore, and convert by completing the transaction.
Shannon Peel
Jan 30, 202217 min read
Book Review: The Storytelling Animal, by Jonathan Gottschall
Jonathan Gottschall dives into why we tell stories. An academic book with studies about our brains and behaviour reactions to storytelling
Shannon Peel
Dec 19, 202115 min read
Why Most Realtors® Fail to Differentiate and How Brand Storytelling Positioning Fixes It
Discover ways for Realtors® to excel in brand storytelling to create brand curb appeal in the real estate marketplace.
Shannon Peel
Dec 8, 202113 min read
How to Use Quotes to tell a Brand Story
How to use quotes to tell your brand story and attract customers. Brand storytelling quotes create emotional connections with your audience.
Shannon Peel
Jun 22, 20218 min read
Journalists as Brand Storytellers
The marketing shift to storytelling means corporate journalism will become a significant new career path.
APeeling Guest Contributor
Mar 4, 20213 min read
Know Your Audience and Brand Story
When you are defining your brand story it is important to understand who your audience is and where they will be
Shannon Peel
Nov 30, 20204 min read
Create Unlimited Content for Brand Storytelling
Creating Content for brand storytelling can be overwhelming because it is never ending. Here are ideas to help you tell your brand story
APeeling Guest Contributor
Nov 16, 20205 min read
Define Your Personal Brand Story
Define your brand story to understand what to tell the world about what they can expect from you. Let your work speak for itself
Shannon Peel
Oct 19, 20207 min read
Build an Expert Personal Brand Story
To be seen as an Expert in your Industry, you need to tell a brand or personal brand story that clearly communicates 3 things.
Shannon Peel
Dec 11, 20187 min read
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