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UnPeeled
Ideas, research, and analysis on brand narrative, communications strategy, AI-era marketing, and the stories that shape how organizations and industries are understood.
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What Makes Men Feel Proud and Successful?
In his book, "The Male Ego," psychiatrist Willard Gaylin wrote, "Nothing is more important to a man's pride, self-respect, status, and...
Shannon Peel
Jul 8, 20236 min read


Cameron Chell on How to Do the Impossible
Cameron Chell's inspirational life story is about how to achieve the impossible. An entrepreneur's come back story to lead and mentor othe
Shannon Peel
Dec 18, 202117 min read


Staying true to His Brand Values: Jordan Uytterhagen
When Jordan Utterhagen started Cadence Solutions, he stayed true to his values and his brand story reflects his dedication to hardwork and e
Shannon Peel
Apr 8, 20216 min read


Why Leaders need Candor
By Shakeel Bharmal as seen in APeeling I spend a lot of time speaking with leaders at different stages of their careers, across...
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Apr 1, 20213 min read


How to Stop Criticizing People
If you criticize their work constantly, you are setting the tone of the group to be one of criticism and blame.
Likky Lavji
Mar 11, 20214 min read


Cognitive Biases and Blind Spots
We all have blind spots, which cause us to behave in ways others interpret differently than we intended and in response they behave in ways
Likky Lavji
Feb 15, 20214 min read


Leading in Crisis with Character
It is time to put leadership character at the top of our list of priorities for individual and organizational development.
Shannon Peel
Feb 11, 20214 min read


Everyone is a CEO at Work
Anthony Gruppo, former CEO of Marsh McLennan in NY and CEO of Marsh Commercial in London, UK explains why everyone is a CEO at work
Anthony Gruppo
Feb 1, 202110 min read


How to Succeed as an Immigrant
As it is with most immigrants, the first months in Canada were hard for my family.
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Jan 11, 20217 min read


Word Defined: What is Accountability?
Accountability is when you can trust people to deliver on a project or a commitment when they said they would.
Likky Lavji
Jan 5, 20214 min read


Define Your Personal Brand Story
Define your brand story to understand what to tell the world about what they can expect from you. Let your work speak for itself
Shannon Peel
Oct 19, 20207 min read


What is Commitment?
by Likky Lavji (As seen in the June issue of APeeling) According to the Webster’s dictionary commitment is an agreement or pledge to do...
Likky Lavji
Aug 25, 20204 min read


What is Integrity?
What is integrity? There are plenty of platitudes and quotes, but what is it really? A deep look at the importance of integrity and excellen
Likky Lavji
Jul 31, 20204 min read


What is a Conflict Blind Spot?
Likky Lavji shares his story about conflict in business and how it can get in the way of productivity and success.
Likky Lavji
Jun 25, 20203 min read


What is a Lack of Trust Blind Spot?
Likky Lavji explores how lack of trust gets in the way of our success. Find out what lack of trust behaviour looks like.
Likky Lavji
May 15, 20203 min read


When Opportunity Happens
If you want to be valuable to the company you work for, be valuable to yourself. Put on the correct uniform, be it a suit or work boots and
Anthony Gruppo
Mar 17, 20204 min read


Professionalism and Emotions Don't Mix?
Can we be emotional and professional at the same time? Emotions good and bad can result in less professionalism and respect in the workplace
Shannon Peel
Nov 27, 201916 min read


How I Became A Professional JailBreaker
In the words of a previous client: “Monika broke me out of jail." Yes, it’s true. I help people get out of jail.
Shannon Peel
Nov 26, 20194 min read
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