top of page
MarketAPeel
UnPeeled
Ideas, research, and analysis on brand narrative, communications strategy, AI-era marketing, and the stories that shape how organizations and industries are understood.
Search
How to Structure a Brand Story
Storytelling is an art.tories make you memorable and they actually create empathy in the listener. For interviews we can also practice stori
Shannon Peel
Feb 26, 20222 min read
Excerpt from Death by BS
Death by BS by Likky Lavji. Discover why you are being misunderstood and not connecting with those at work and home
Likky Lavji
Nov 15, 20213 min read
Planting Bananas and Picking Cucumbers
Are you planting Bananas & expecting to pick Cucumbers? In my experience life is all about cause and effect
APeeling Guest Contributor
Mar 18, 20213 min read
How to Stop Criticizing People
If you criticize their work constantly, you are setting the tone of the group to be one of criticism and blame.
Likky Lavji
Mar 11, 20214 min read
A Growth Mindset
He was demonstrating a growth mindset. He had created a plan, based on his past experience, and was ready to execute.
-
Feb 22, 20214 min read
Cognitive Biases and Blind Spots
We all have blind spots, which cause us to behave in ways others interpret differently than we intended and in response they behave in ways
Likky Lavji
Feb 15, 20214 min read
Leading in Crisis with Character
It is time to put leadership character at the top of our list of priorities for individual and organizational development.
Shannon Peel
Feb 11, 20214 min read
Conflict is Normal, 'Til it's Not
Conflict. Avoid it, Embrace it, or Manage it? Conflict is a normal and natural occurrence of interacting with one another. The cost of...
Likky Lavji
Jan 21, 20213 min read
Word Defined: What is Accountability?
Accountability is when you can trust people to deliver on a project or a commitment when they said they would.
Likky Lavji
Jan 5, 20214 min read
People Pleaser to Leader
Go from being in ineffective leader to an effective leader by changing how you please others.
APeeling Guest Contributor
Oct 19, 20203 min read
What is Commitment?
by Likky Lavji (As seen in the June issue of APeeling) According to the Webster’s dictionary commitment is an agreement or pledge to do...
Likky Lavji
Aug 25, 20204 min read
What is Integrity?
What is integrity? There are plenty of platitudes and quotes, but what is it really? A deep look at the importance of integrity and excellen
Likky Lavji
Jul 31, 20204 min read
What is a Conflict Blind Spot?
Likky Lavji shares his story about conflict in business and how it can get in the way of productivity and success.
Likky Lavji
Jun 25, 20203 min read
What is Success?
What is success and how do you achieve it? Aaron Solly takes a look at what the meaning of success is and asks questions to help define it
APeeling Guest Contributor
Jun 9, 20204 min read
What is a Lack of Trust Blind Spot?
Likky Lavji explores how lack of trust gets in the way of our success. Find out what lack of trust behaviour looks like.
Likky Lavji
May 15, 20203 min read
bottom of page