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UnPeeled
Ideas, research, and analysis on brand narrative, communications strategy, AI-era marketing, and the stories that shape how organizations and industries are understood.
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SEO for Brand Storytelling
What I learned about SEO when creating content to rank for Brand Storytelling on Google. Theres more to SEO than keywords and backlinks
Shannon Peel
Mar 2127 min read


Marketing Emails that Sell Guide
60-80% open rates are possible in B2B email marketing. Shannon Peel shares the system, benchmarks, tools, and copy strategies that turn opens into clicks and clicks into clients.
Email marketing is an important part of a brand’s marketing strategy to keep leads and customers informed about your story and to drive sale
Shannon Peel
Mar 621 min read


How to tell a Brand Story
Telling a Brand Story is not as difficult as it looks. Discover how to tell your brand story using a storytelling technique.
Shannon Peel
Feb 2010 min read


Creating a Compelling Brand Presence on Amazon
building a strong brand presence is akin to having a well-dressed storefront on a bustling main street. However, with the digital marketplac
APeeling Guest Contributor
Oct 21, 20245 min read


The ABCs of Effective Brand Marketing and Storytelling
explore the fundamental principles of brand marketing and storytelling, highlighting key strategies that can elevate your marketing efforts
Shannon Peel
Aug 1, 20234 min read


What Happened to the Wealth?Celebrities Died without a Will...
To give you an idea of what happens when you die without a will, let's take a look at some famous people who did just that and the mess it l
Shannon Peel
Apr 13, 20236 min read


The Ultimate Guide to Video Marketing for Small Businesses
Video is a great way to connect with your target audience and get your message across in a way that is engaging and visually appealing. But
Shannon Peel
Jan 25, 20233 min read


Brand Storytelling Tip
How can you establish your brand as the go to expert and stand out in today's digital marketplace?
Shannon Peel
Jan 20, 20232 min read


How to Make Rational not Emotional Decisions
How to get your emotions under control so you can rationally assess them and make a better rational decision you feel good about.
Shannon Peel
Feb 1, 202210 min read


The SEO Guide for SMEs:
It is more advantageous to have less traffic that will stick around, explore, and convert by completing the transaction.
Shannon Peel
Jan 30, 202217 min read


Confessions of a Procrastinator
Tips and tricks to end procrastination and to get stuff done as discovered from a former professional procrastinator.
APeeling Guest Contributor
Dec 14, 20215 min read


Why Most Realtors® Fail to Differentiate and How Brand Storytelling Positioning Fixes It
Discover ways for Realtors® to excel in brand storytelling to create brand curb appeal in the real estate marketplace.
Shannon Peel
Dec 8, 202113 min read


Hiring the Right People is an Emotional Skill
It takes emotional intelligence to make good hiring decisions. Listening, understanding emotions, and knowing how to make a decision
APeeling Guest Contributor
Nov 30, 20214 min read


Decision Making & How We See the World
How we see the world will determine how we make decisions and whether we will understand other's points of view.
Shannon Peel
Nov 25, 20212 min read


5 Marketing Myths
Does thinking of everything you need to do to market your business leave you overwhelmed? Here's 5 Marketing Myths to free your mind & time
APeeling Guest Contributor
Nov 17, 20214 min read


How to Use Quotes to tell a Brand Story
How to use quotes to tell your brand story and attract customers. Brand storytelling quotes create emotional connections with your audience.
Shannon Peel
Jun 22, 20218 min read


Why Leaders need Candor
By Shakeel Bharmal as seen in APeeling I spend a lot of time speaking with leaders at different stages of their careers, across...
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Apr 1, 20213 min read


How to Stop Criticizing People
If you criticize their work constantly, you are setting the tone of the group to be one of criticism and blame.
Likky Lavji
Mar 11, 20214 min read


Why Keep A Journal? To Know Your Story.
Why keep a journal? To know your personal story so you can become a better story teller, give your story to your kids, and heal from trauma.
APeeling Guest Contributor
Jan 18, 20218 min read


Social Media is Connections, Not Connection
What is social media and how can brands get their stories noticed? There are dark sides to social media where we feel judged
Shannon Peel
Dec 28, 20209 min read
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